2.15 - Mailchimp

Mailchimp

a. Campaign Creation & Management¶

Proficient in designing and executing email campaigns using Mailchimp's intuitive interface, ensuring brand consistency and message clarity. Skilled in utilising pre-built templates and custom HTML to create responsive emails that align with brand guidelines. Experienced in scheduling campaigns to optimise open rates and engagement.

b. Audience Segmentation¶

Experienced in leveraging Mailchimp's segmentation tools to categorise audiences based on behaviour, preferences, and demographics. This approach facilitates personalised communication, leading to higher engagement and conversion rates.

c. Automation Workflows¶

Skilled in setting up automated email sequences, such as welcome series and follow-ups, to enhance user engagement and retention. Proficient in configuring triggers based on user actions to deliver timely and relevant content.

d. Analytics & Reporting¶

Adept at interpreting Mailchimp's analytics to assess campaign success, track key metrics, and inform future strategies. Experienced in generating comprehensive reports to evaluate performance and guide decision-making.

e. Integration Capabilities¶

Experienced in connecting Mailchimp with various platforms and APIs to ensure seamless data flow and cohesive marketing efforts. Skilled in integrating with CRM systems, e-commerce platforms, and other tools to enhance marketing automation.